After breaking his neck from a three-story fall in October 1996, Billy Price became paralyzed from the chest down and lost the ability to move much of his body, including his fingers. Not only did he suddenly face mobility challenges, but daily tasks that he tool for granted, such as putting on clothes, became much more difficult. Throughout the years he learned tricks for getting dressed more easily. But that said, the one piece of clothing that always eluded him was shoes – he never found a pair of shoes that he felt were both attractive and that he could put on independently
Fast forward half a lifetime later, the solution was born. Between Billy’s propensity for problem-solving and Darin’s spark for business innovation, they created a prototype that fulfilled Billy’s personal needs. But the solution they were seeking for Billy’s challenges grew into something bigger – it became a mission to create mainstream shoes that are functional, fashionable, and inclusive for everyone.